It was announced yesterday that Singapore Airlines is to be the title sponsor taking over from Singtel for the Formula 1 Singapore Grand Prix. This means that this year’s race from the 19th to 21st September will be called the “2014 Formula 1 Singapore Airlines Singapore Grand Prix”
Whilst I don’t think this will have a material affect on the frequent flyer we are likely to see some special offers, promotions and F1 themed events in the period leading up to the Grand Prix itself. You never know we may even see a flyby which is something that Qantas always do for the Australian Grand Prix.
There is also a sign-up link for special packages & promotions, latest updates etc here.
Media Releases with the Announcement
Singapore Airlines released a video to accompany the announcement:
Here’s what the various stakeholders said about the announcement:
“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1® calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO, Mr Goh Choon Phong.
“Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world’s first F1® night race we will be able to enhance both for the benefit of Singaporeans and visitors alike.”
Formula One Group CEO Mr Bernie Ecclestone added: “We are very happy to have Singapore Airlines join the Formula One family by becoming the Title Sponsor of the extremely popular FORMULA 1 SINGAPORE GRAND PRIX, which was the first Formula 1® night race, and demonstrates Singapore’s forward thinking, an attribute Singapore Airlines has always achieved.”
Said Mr Ong Beng Seng of Singapore GP Pte Ltd: “We are delighted to welcome Singapore Airlines as Title Sponsor for the FORMULA 1 SINGAPORE GRAND PRIX. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and Formula 1® around the world.”