Yesterday I looked back at what the year had seen for Malaysia Airlines Enrich and now I’m going to look at Singapore Airlines KrisFlyer.
Earning Singapore Airlines KrisFlyer Miles
There have been some big changes in 2014 for earning on the KrisFlyer program. One of the best changes has been the introduction of KrisFlyer Spree an online shopping portal enabling you to earn miles for your purchases. The number of merchants is still a little limited but it’s always good to earn a few more miles.
In another online shopping move Singapore Airlines has also enabled you to earn miles through KrisShop where you can buy a range of different items including Singapore Airlines branded items. 2014 also saw Singapore Airlines starting its sponsorship with the Singapore F1 Grand Prix, and purchasing packages and tickets through them was also another new opportunity to earn some KrisFlyer miles. Finally for new earning options Changi Rewards is now a KrisFlyer partner, so high spenders and Changi Singapore can earn a few miles through that loyalty scheme too.
Singapore Airlines had changes to its airline partners with the exit of US Airways and TAM to Oneworld but it did expand with its new partner Air India. The Indian region will also be enhanced in 2015 with the addition of Air Vistara a new Joint Venture partner.
Perhaps the biggest improvement of the KrisFlyer program in 2014 was the changes to the Virgin Australia partnership. The main announcement was the ability to convert miles between Virgin Australia’s Velocity and Singapore Airlines KrisFlyer programs – not a first in the airline industry but certainly very novel. I’m still working through how to use this but it’s certainly a great development, but perhaps not overly useful for those based in areas outside Australia.
Changes at Singapore Airlines and KrisFlyer
Singapore Airlines announced that it is going to introduce their version of Premium Economy in 2015. This will have some wide repercussions to the fare classes, and we’ve seen a few changes already including the devaluation of “K” Class in Economy.
I think that in 2015 we will see some major changes to KrisFlyer to accommodate Premium Economy, and due to the increase in earning partners so I would expect some sort of devaluation. I outlined five reasons as to why in a previous post – hopefully I’m completely wrong though!
Singapore Airlines has also introduced a few changes into the aircraft it uses on routes as well as the big move to London Heathrow Terminal 2 along with the other Star Alliance Partners.
Overall it’s been positive to see an increase in earning partners, and I’m hoping that 2015 will see options added for non-flight redemptions, and the ability to search online for partner redemptions. What would you want to see?
Stay Tuned tomorrow for a look at what’s been going on with FlyStayTravel.com